The Actual Introduction

Author, William Sinclair, is a writer, producer, musician and has been selling information in various forms for a number of years.

Welcome, welcome, welcome to the world of online marketing! 

Whether you realize it or not, you are about to enter the global - worldwide - market place.

You no longer have to be at the mercy of your local trading area for your business income. Your customer base is now the entire world, if that’s what you choose.

You may be expanding an existing “offline” business onto the Internet or starting your very first business from scratch. Either way, congratulations! You have made a wise choice.

A PEANUT-SIZED VERSION OF HOW I GOT HERE:

Until early 2007, I owned a part-time video production company that specialized in weddings and event videos. Some of the commercial videos I was contracted to do even won awards for my clients.

Yet, I felt as though I was held captive by the community I operated in - a small community of just over 10,000 people. I was ransom to whatever they were willing to pay. While my style of video was demanding $2-5,000 in major cities, I was lucky if I could pull away with $800! To compensate, I ended up shooting less and offering less for the same amount of money.

Plus, I was trading off time for dollars. This is the “no work – no pay” business mentality. I wouldn’t make any money unless I was shooting and editing video. It’s just like being an employee – show up and you get paid (hopefully); don’t show up and it’s adios amigos.

There’s nothing wrong with trading time for dollars but it’s not what I wanted.

I wanted to be able to create residual income. Writers, musicians, and filmmakers do it all the time. They spend time creating the product, whether that is a book, a music CD, or a film. Then the product is marketed. Assuming it’s in demand, it continues to make money whether its creator is awake or asleep.

This is called residual income. You do the work once and the product continues to work for you whether you work or not. It’s also called passive income because, once you’ve got it set up and running properly, you can walk away from it and, while only requiring the occasional tweaking, it generates income “hands off”.

The Beatle’s songs are still generating income even though they were written and recorded over forty years ago. Agatha Christie novels are still being sold, and I’m convinced that John Wayne westerns will continue to be sold and watched long after I’m gone.

Since I’m one of those “a-bit-of-everything” - writer, musician, songwriter, photographer, video producer, and whatever else, this appealed to me!

I got introduced to business on the Internet almost by accident. I used to build websites for fun and for my church, as well as for non-profit groups. In 2005 I took an online course on Search Engine Optimization (SEO), which made me think about online business, or more importantly, making money on the Internet.

It was about that same time that it dawned on me - I call this "delayed intelligence" (when something quite obvious 'hits' you quite some time later!): I had been buying eBooks over the internet for some time already. If I needed to know something then I searched the Internet. I was even willing to pay for that information.

WOW! If I was willing to pay for that information, there must be other people out there also willing to pay. (And, it proved to be true!)

Since then my journey has led me to become proficient and professional at researching information, developing multi-media based information products, building micro-sites that sell one product or package of products worldwide, writing sales copy, and the host of other tasks that are required to build a business online.

But, like I said earlier, you can either choose to do it yourself - this book will teach you how easy it actually is - or you can outsource it using informed decisions.

Also, as a side note, you have purchased this information product - thank you! by the way - as a direct result of the marketing techniques I learned from some of the biggest and greatest names in Internet Marketing. People like Jim Edwards, Rich Schefren, Jay Abraham, Steven Pierce, Mark Widawer, Tom Hua, Brett McFall, Dave Taylor, Derek Gehl, Cory Rudl, and many others. I chose to learn from the best.

Now I would like to invite you to join me, on your own personal and professional journey of discovery, as you learn everything you need to know to get the heart of your business pumping on the Internet. Once it’s out there, your goal will be to convert it into a highly targeted vacuum, attracting people and cash, using the techniques I’m going to show you in this resource.

This product is not really a "book". It’s more like a "How-To" multimedia-based manual packed with text, audio, and video.

Even though it is geared toward selling one of the hottest selling product-types on the entire Internet, downloadable information products, you can easily adapt the concepts to sell whatever you wish. The principles are the same - only the product and its delivery method changes. You can sell whatever your heart desires and people are willing to buy, from information to automobiles and beyond!

I promote downloadable information products, like this one, because they are easy to create, there’s no inventory, no shipping, you can fully automate the business, and can also have zero employees if you choose.

I got sold on selling information products when I discovered how easy the products were to make, how much money you can make selling information, and how in-demand information was. Through various means, I met people making anywhere from a few hundred dollars, to hundreds of thousands of dollars, to millions of dollars. I read an email recently from Derek Gehl about a corner used book store in Vancouver struggling to compete. They took their business online and in 2006, only 10 years after they went online, experienced over $170million in used book sales! Dave Taylor claimed an annual income of over $500,000 from his blog and his coaching program! So, the possibilities are there. Plus, by selling downloadable information, virtually 99.99% of your business can be fully automated.

You are going to learn what Internet marketing is all about, the basic steps required, and the "what’s what".

Your peers will hail you as “the one who knows!”

This eBook is not claiming to be the ultimate authority on Internet marketing. Instead, it is the foundation upon which you can build your creativity and, ultimately, your business. What is totally possible is only limited by your creative imagination or the creative imagination of those you hire.

Napoleon Hill, author of the famous book "Think and Grow Rich" based your business success on these five elemental requirements:

1) A Burning Desire

2) Specialized Knowledge

3) Discipline

4) Decisiveness

5) Access to a Mastermind Team

With that in mind, and before we begin, I want to share a short story with you by way of example.

During this journey of building your online business, if you ever wonder about whether you can do this thing or not, then come back to this point and reread this story of Rick Raddatz:

I met Rick at the World Internet Summit in Las Vegas, Nevada in September of 2006. Rick was a multi-millionaire at age 28. But, by the age of 32, he had LOST EVERYTHING in a single year through the storm of a divorce, a tech-stock crash, and a $200,000 tax error (not in his favor). Rick found himself not only broke, but over $100,000 in debt.

Six years later he was back - with his own thriving Internet Company, a net worth of over $10Million, and a million-dollar vacation home in Breckenridge, Colorado.

How did he do all this?

He did it just like you can - he started his comeback in his basement, with an idea, and the guts to buy a ticket to an Internet Marketing seminar on his last credit card.

Rick's specialty is audio and video on the Internet and he knows how to triple conversions using these tools. You will hear more about Rick later on and about a new audio product of his that just blew my socks off!

But, right now, let's roll back the curtain and reveal all the "secrets" you came here to find out about.

Let's begin with the most important...

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